Facebook Sets the Benchmark on Carbon Footprints
A company's c arbon foot print is an important part of their branding. It means the total amount of greenhouse gas produces by a person, company, event, product or organization. The carbon footprint can be measured by undertaking a GHG emissions assessment. Once the size of a carbon footprint is known, a strategy can be devised to reduce it, e.g. by energy saving, technological developments, better process and product management. Facebook has revealed the carbon footprint and energy use of its US data centers and has pledged to use 25 percent sustainable energy by 2015. Facebook currently gets 23 percent of its energy from clean and sustainable sources, 27 percent coal, 17 percent natural gas and 13 percent nuclear. Facebook has two US data centers, located in Oregon and North Carolina, as well as two co-location facilities, one on the East coast and one on the West. "We’re releasing this data because we believe in the power of openness, and beca...